MiPet – Why a CVS own brand?
As the CVS practice portfolio grew, naturally so did it’s usage of products. This drove our buying team to look deeper into profit margins, without affecting the quality of the products that were being used. Due to our relationships with manufacturers and the amount of product that was and is currently being used across the group, we were able to develop an in-house, own brand, range of commonly used products, that would be supported and used by our vets and veterinary nurses.
Products that they already used and loved, whilst simply rebranded, but still bringing a high level of professional recommendation and the reassurance from the manufacturer of their continued support for your client’s pets.
The distribution of these products is controllable, reaching only associated practices and members to ensure they are not available on internet pharmacies. This control helps to improve retention of sales and increased footfall to your practice. As the whole function is in house, we can also ensure they are competitively priced against other products supplied in the market place.
All MiPet products have been manufactured to current and highest pharmaceutical standards, by our third party suppliers.
By being a MiVetClub member, you can also have access to these exclusive products. Go to www.mipet.com to register, all you need is your MiVetClub account number.